Grapefruit Graphics Supports the Key Yachting J-Cup for 2022

From Humble Beginnings

From humble beginnings in the marine sector, Grapefruit Graphics business has grown into a full-scale events branding company involved in the past three Olympic events. Offering a turn-key service from initial consultation and inhouse design, right the way through to realisation of the final product. As the company has grown, so has Grapefruit Graphics’ reputation for meeting the requirements of its clients all over the world.

Grapefruit Graphics was established by long-term friends Andy Yeomans & Jim Turner in 2003. Between Andy and Jim, they have over 40 years of experience in the graphics industry and extensive knowledge of event branding having delivered (and competed!) in some of the world’s biggest sporting events.

Grapefruit Graphics, Sustainability and the J-Cup Regatta

Grapefruit Graphics has been an avid supporter of the J-Cup for many years and Key Yachting are proud to work with them once again for the 2022 edition of the Key yachting J-Cup regatta in association with B&G. This year the event will be managed by RORC Cowes and the three-day event taking place from 30 June to 2 May, will be located at the Royal Ocean Racing Clubhouse.

Grapefruit Graphics works with Key Yachting every year to design and produce the beautiful Honour Wall, and in recent years has started to work with a focus based on Sustainability and the use of PVC-free products, which Key Yachting is happy to be associated with.

Managing Director Andy Yeomans advised:

“Being sustainable has always been at the forefront of what we do. We are proud to hold the following certification ISO certifications for 14001 Environmental & 20121 Sustainable Events, ISO 9001 Quality management System & ISO 45001 Health & Safety.”

Grapefruit graphics are recognised by the United Nations Race to Zero campaign, and join governments, businesses, cities, regions, and universities around the world that share the same mission”

Grapefruit Graphics lead the way to deliver a more sustainable event

This year at the Key Yachting J-Cup Regatta we will follow Grapefruit Graphics lead in working to be more sustainable. We like them, understand that events don’t just leave behind fantastic memories but they also leave a number of physical impacts on the environment which can be both short term and long term.

In 2018 Grapefruit were awarded with ISO20121 meaning that they are committed to providing products and services to the marine and event industry which have a minimal negative impact on the environment, communities and local economy.

They have put together a list of simple changes that we will adopt for the J-Cup Regatta to run a more sustainable event:

Water Fountains

Less than half of all single use plastic bottles used in the UK are recycled and as a result will end up in landfills or the Worlds Oceans. By issuing tap water at RORC Clubhouse and using water fountains at Cowes Yacht Haven we will reduce the impact on the environment.

PVC Free Branding

Creating an event identity is important, and this is often done through the use of banners, stickers and feather flags which are traditionally made from PVC heavy materials that cannot be recycled. Grapefruit now offer a range of PVC free products and one of the most notable projects the are currently working on are PVC free bow stickers. Key Yachting has decided that at this years event we will not use bow stickers, so less waste is created and we reduce our impact on the environment.

Recycling Bins

We will ensure that recycling bins are available at RORC and Cowes Yacht Haven. We will also consciously dispose of boxes and plastic containers from the event so that as much as possible is recycled, and we encourage all our competitors to do the same.

Keep it Local

Where possible we will source local suppliers, supporting local businesses and reducing air pollution and carbon emissions associated with their transportation.

Grapefruit Graphics

To find out more about how you can work with grapefruit graphics and their fantastic products, or read more about their sustainability journey, visit the website: www.grapefruitgraphics.com